Openmind | Creative Design Oman

Social Media Marketing has become an incredibly important tool for businesses both in Oman and across the Middle East. Everybody seems to be doing it. From global corporations, active in the region, and government departments to small local supermarkets – all use Social Media Marketing in an effort to attract new customers, potential leads and deliver customer service in a changing marketplace.

But how do businesses ensure they are taking the right steps in a world where one poor judgement can land you in a lot of trouble? How can managers know they have a valid Social Media Marketing strategy that is in line with their organisation’s interests?

Increasingly, businesses in the Middle East are recognising the benefits of outsourcing their Social Media Marketing to experts specialising in managing their web presence. If you are considering using a professional Social Media Marketing company in Oman to handle your accounts, here are a few points to consider:

Developing a mobile app for your business can be a powerful way of promoting your brand and reaching out to new customers you may never have been able to connect with otherwise. Beyond blogging, social media and search engine optimisation, a mobile app for your business can offer a much more dynamic marketing experience that customers remember.

With the smartphone market in the Middle East now reaching around 60% penetration in most GCC countries, now has never been a better time to start developing a mobile app for your company or organisation. Take a look at these three positive effects that quality mobile app development can add to your business.

Your organisation’s website is often the first point of contact for future clients. Does your site clearly communicate your company’s products or services? Is it easy to navigate? Do you know how many people are looking or sharing it every day/week/month/year? If the answer to these questions is no, your visitors will probably loose interest in your site and abandon it altogether.

Take a look at these 6 web site designing best practices to see if your website is working for you.

(If it’s not, why not Contact Us to see how we can help get your website back on track.)

Imagine allowing your customers to visit your business’ locations, facilities and amenities any time of the day, from anywhere in the world. Well… as long as they have access to a computer or mobile device that is.

Foreign companies are increasingly making the decision to expand into the Middle Eastern marketplace. As one of the few global markets that is still growing in terms of GDP, the Arabian Gulf represents a far less risky location for expansion than other parts of the world.

An important aspect for any foreign company setting up shop in the Middle East is how to present the company's name and associated branding while in the region. This matters, as in most Gulf States it is mandatory for company names, whether in English or other language, to be converted into Arabic.

Following a commercial registration, the translated Arabic brand name will appear on the business license and other corporate documentation, stationary, business cards, multimedia and websites and will be the Arabic face of the company.  

We’re pleased to announce the launch of the openmind website. Please take a few minutes to browse if you have time.